![]() After all, it’s impossible to convince anyone to buy a product by explaining your company’s profit margins and revenue targets.įor example, during the 2007 Apple keynote, Steve Jobs introduced the iPhone as a device that “fits beautifully in the palm of your hand.” Had he said, “it’s a money grab, I just want to be rich,” the iPhone likely wouldn’t have been the most popular cell phone today. Your brand’s external goal should relate to the needs of your customers and audience. External Goals For Social Media StorytellingĪlthough your internal reason for storytelling on social media might be to sell more products, generate additional traffic to your website, or build brand recognition, you should also focus on an external goal. First, it helps your brand achieve its internal goals, and second, it’s the easiest way to share your brand’s external goals with prospective customers. There are two significant reasons why storytelling is so important. Storytelling using social media is vital if you want prospective customers to understand why they should choose your products and services instead of similar offerings from your competitors. Importance Of Storytelling On Social Media ![]() Instead, the goal of storytelling on social media is to share a story about your brand or products, starting a conversation with other individuals and companies. It’s about more than simply showing off your brand’s products. Social media brand storytelling is about providing an authentic representation of your brand while telling a story that is uniquely yours. The brands that are most successful on social media platforms consistently use storytelling to grow and engage their audience. Today, there are dozens of social media sites where brands share social content, connect with an active audience, and promote products. ![]() Although it wasn’t a social media platform for brands, it made the model for popular social networks like Facebook and LinkedIn. It essentially lets people connect with other individuals within their sphere of influence to create new friendships and develop professional connections. What Is Social Media Brand Storytelling?īack in 1997, Andrew Weinreich launched the first social media site. And it’s these same storytelling techniques that you can use to engage an audience on social media, to build their interest in your brand, your product offerings, and make more sales. If you were to share 100 facts about cryptology, for example, most people would fall to sleep when you start discussing cryptology and mathematics.īut if you take those same facts, add in World War II, explain how Germany thought they could create an unbreakable code using an “enigma machine,” and discuss how one man was able to decipher private military messages, then you have a fascinating story that people will enjoy hearing.Ī great story draws you in by incorporating diverse characters, maintaining the element of surprise, and showing how individuals change as they experience new things. Think of it this way, would you prefer someone to list off 100-facts, or tie the same information into a well-told story? Stories are incredibly compelling because they’re easy to remember, simple to share with others, and imagination stimulating. A fantastic story can also entertain, educate, and instill morals within our society. However, storytelling in a modern sense is about more than transferring knowledge. ![]() ![]() Historically, storytelling is a social and cultural activity that involves sharing information with others to pass down the tradition. Yet, there’s a lot more to storytelling than simply reading a book or watching a film. When most people hear the word “storytelling,” they think about the times their teacher read books aloud during primary education classes. Now, let’s discuss why storytelling is a powerful tool for brand owners to build a broader customer base using social media. Use it as a guide to ensure that all your brand’s future content centers around a unified message, and your business will begin generating more sales from social platforms. If you’re searching for ways to improve your social media efforts to generate business revenue, then here are 21 ways to use storytelling in social media to increase sales.īefore you learn about publishing social media content for your brand, be sure to download your free storytelling social media strategy template. Your brand’s stories through social media channels can make or break a potential customer’s decision to purchase from you. Social media is changing the way we communicate with one another and how consumers interact with businesses. ![]()
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